I recently photographed an advertising campaign for Zhende, a Chinese company specializing in medical supplies including facemasks. Shot two months ago, and the campaign was just released.
The concept of the campaign is how anyone can be a non professional medical personnel at home, be it a mother, a younger or older partner. I love the thoughtfulness of the campaign, as I am too a partner, a parent at home. I find the campaign very relatable.
This shoot had massive logistics, involving close to 100 people on set, with multiple locations shot in a 4 storey mansion in Shanghai over one long shoot day. This was shot concurrently alongside a TVC production.
I worked with professional actors, and their acting credits are longer than my cv, including the boy in the ad. He has acted in a few movies, and he’s just 8 years old. This is also the first time I used the 100 megapixel medium format Fuji GFX100. What a beautiful camera.
These are some additional photographs shot for their social campaigns, utilising the same models in similar settings.
Credits
- Client: Zhende
- Creative
- Agency: Oglivy Shanghai
- Production: Gree Productions
- Photographer/Director: Stefen Chow
- Some of the Equipment Used: Fuji GFX100, Broncolor, Apple Computers, Capture One Pro, Adobe Photoshop, Tethered Tools
More can be seen at www.stefenchow.com
#fuji #gfx100 #broncolor #captureone
Thank you!
Stefen
Beijing
4th August 2020
Visual Thoughts from Stefen Chow 