Campaign Shoot for Yili Milk, International Women’s Day

I had the pleasure of working with Yili Milk, a Chinese dairy group headquartered in Hohhot, Inner Mongolia. They are currently the world’s most valuable dairy brand. In 2018, it is the world’s 3rd best-performing food brands, only behind Nestle and Coca-Cola.

According to Brand Finance Food & Drink 2018 report, dairy is one of the strongest performing sectors in the food industry, registering an average 13 percent brand value growth year on year versus 4 percent for the table as a whole. The Chinese market is the most dynamic in the world, set to overtake the United States as the largest market for dairy products by 2022.

The main campaign

We came up with a campaign for the International Women’s Day, to celebrate the role of women. We worked with local PR Company Haitang to come up with the creative concepts, layouts, production, post production and the design of the posters.

It was an intense weeklong preparation towards the shoot, and we worked with some very influential key opinion leaders (KOLs) on the styling and photography.

The campaign was a success, as the International Women’s Day campaign was launched simultaneously across 30 over Chinese cities. One of the online posters with the tagline generated 52 million views and counting.

With campaigns of this nature, it takes a team to do all the coordination and deliver the final product. Grateful for everyone’s passion and help to make this a beautiful reality.

Some behind the scenes on the project.


Client: Yili Group

Creative Direction: Feng Studios and Haitang PR

PR Agency: Haitang PR

Production: Feng Studios

Producer: Stella Chen

Director and Photographer: Stefen Chow

Lighting Tech: Justin

Digi Tech: Shawn Koh

Make Up Artist:



Post Production: Emma Liow

Illustrator: Alita

Poster Design: Lucia

Key Opinion Leaders: Viola Leung, Wang Nan Nan, Zhao Xiao Hui, Liu Lian, Lin Hai Yin

Thank you!


In Beijing.

KHOS Qingyuan Campaign Video

Really excited to share this video campaign which I directed for KHOS Qingyuan, under the Rosewood Hotel Group.

KHOS Qingyuan is a total reimagining of the luxury resort experience for today’s urbanites to renew, recharge and reconnect with others through experiential activities rooted in nature. The hotel is surrounded by the pristine natural environment of the Qingxin Natural Hot Springs tourism district in Qingyuan City, also known as Guangzhou’s “back garden.” The hotel combines the holistic benefits of the region’s natural hot springs with breathtaking scenery. A unique selection of curated experiences ensures that guests can relax, indulge, reconnect with nature and make the most of an adventure unplugged.

In my brainstorming with the client and creatives, we agreed on a concept of using art, models and architecture to convey the brand’s ethos. There is lots to ideate from that vision, and KHOS Qingyuan offers the opportunity to create a series of films that shows its unique identity and cut above the noise.

We started the concept development with the client months before, and when we finally cumulate towards the shoot, it was a multi day production with a tireless and passionate crew.

It has been an immense pleasure to work with a truly passionate and talented client and production team.

I also photographed the still campaign for KHOS Qingyuan. You can see the still campaign here.

Client: KHOS Qingyuan

Creative Direction: Rosewood Hotel Group

Production: Feng Studios

Producer: Shawn Koh

Assistant Producer: Stella Chen

Director: Stefen Chow

Director of Photography: Qiu Jia Ning

Lighting Tech: Ah Zeng

Editor: Xu Wei

Modeling Agency: MNG Asian

Female Models: Bai Bing, Wei Jie

Male Model: Sonng

Child Model: Xie Jia Hao

Thank you!


In Beijing.

A New Start to 2021, a Director Reel.

Happy New Year! 2020 was indeed the strangest year, filled with challenges, upheavals and separation from family. Unprecedented seems like an overused word in our vocabulary. 
My family and I have been well, and there were some months that were incredibly busy, some months where I was just staring out of the window. I am fortunate to have worked on some interesting projects, and 2020 is the year where I pivot everything to be done in China due to travel restrictions. Many of my projects last year had some remote element – my clients, creative directors would be somewhere in the USA, Europe and Asia, while the production would be conducted in various cities across China. I can say that I am now well versed in communicating and handling PPMs across time zones, having on the spot meetings through a screen with creatives and decision makers in different timezones while production is underway. Film also became a bigger component of my work last year, and I still do lots of still shoot campaigns. 

I urge you to have a look at my latest Director’s Reel. Clients include: KHOS Hotels, Nike, Nestle, Jordan, Coach, Gore-Tex, Rosewood, Hewlett Packard Enterprise, Net-a-Porter.Agencies include: AKQA, BBDO, Publicis, IDW Studios and Rosewood. 

My website is also completely refreshed for 2021. 
Stefen Chow Director Reel




Remote Advertising Campaign for Danone

I recently shot a campaign for European conglomerate Danone, and this was done with remote supervision from creative agency BETC and clients from France. The shoot was conducted in Suzhou, China, and we had multiple conference calls during pre production and on location production in order to arrive at the final result.

I have since done multiple remote shooting projects, and while it took some getting used to, I realise some of these operations and procedures will remain even after the pandemic is over. 

This is the final result. After weeks of preproduction, shooting on the ground and post production communications.

The Final Result!
Some BTS on the shoot.

We had Covid-19 measures, including making sure our Chinese location pandemic apps indicated we were in the green zone and being healthy.

We did the shoot while my clients and creative agency was sitting by their computers in France. I communicated with them via a video conferencing app and they were able to see the output direct from my camera. This was hooked up through a tethered cable and viewed on Capture One.

Me and my gaffer, Zen.

Advertising is always a process, and I enjoy the journey of discussion and tinkering from concept to result.

From concept sketch to finalised result.

In the end, advertising campaigns are always a team effort. If you want to do something, at least have fun doing it. Grateful to the clients, advertising agency and my team on the ground to make it work. Till the next one!


Client: Danone

Agency: BETC Paris

Production: Eagle Media

Producer: Mia

First Assistant : Taylor

DIT and Retoucher: Emma Liao

Equipment Rentals: YY Rentals

Gaffer: Zen

More at

Advertising Campaign for Zhende Medical

I recently photographed an advertising campaign for Zhende, a Chinese company specializing in medical supplies including facemasks. Shot two months ago, and the campaign was just released.

The concept of the campaign is how anyone can be a non professional medical personnel at home, be it a mother, a younger or older partner. I love the thoughtfulness of the campaign, as I am too a partner, a parent at home. I find the campaign very relatable.

This shoot had massive logistics, involving close to 100 people on set, with multiple locations shot in a 4 storey mansion in Shanghai over one long shoot day. This was shot concurrently alongside a TVC production.

I worked with professional actors, and their acting credits are longer than my cv, including the boy in the ad. He has acted in a few movies, and he’s just 8 years old. This is also the first time I used the 100 megapixel medium format Fuji GFX100. What a beautiful camera.

These are some additional photographs shot for their social campaigns, utilising the same models in similar settings.


  • Client: Zhende
  • Creative
  • Agency: Oglivy Shanghai
  • Production: Gree Productions
  • Photographer/Director: Stefen Chow
  • Some of the Equipment Used: Fuji GFX100, Broncolor, Apple Computers, Capture One Pro, Adobe Photoshop, Tethered Tools

More can be seen at

#fuji #gfx100 #broncolor #captureone

Thank you!



4th August 2020

Photographing Winter Sportsmen in Summer

While our commissioned projects were put on hold during this second wave, I reached out to various sports athletes in Beijing and we did various shoots at studios, ice skating rinks and outdoor locations. One of them is national sportswoman with a podium finish at the Winter Olympics, another was a X Games champion and all of them were red hot passionate about their sport.

Chadui, 37 is an extreme sportsman, having dabbled in competitive snowboarding, rock climbing, surfing and mountaineering

There is also an undeniable vulnerability in these strange times as it was challenging for athletes to train without being hampered by the challenges of the pandemic. I loved making this series; I was a mountaineer and I can appreciate the dedication and sacrifice they put into the sport. 

Behind the scenes and preparation for a shot done in studio.

I always approach my personal projects with a purpose to photograph subject matter that I have personal interest in, and I am always pushing what I can do on the technicalities end – Camera, lenses, lighting and ability to translate that into an emotive visual.

Thank you,


Beijing, 6th July 2020

Photographed with the following equipment.

Camera and lenses – Nikon D850

Lenses – Various prime lenses, Nikon 35mm 1.4, 85mm 1.8. Sigma 50mm 1.4

Lighting – Profoto B10s and A1

Lightstands – Manfrotto

Tripod – Gitzo Tripod

Computer – Apple Laptop with Tethertools cables

Software – Capture 1 Pro, Adobe Lightroom, Adobe Photoshop

First Assistant – Shawn Koh

Producer Assistant – Ling Ling

Campaign for HPE Tokyo

I was commissioned by Hewlett Packard Enterprise Company (commonly referred to as HPE) to do a campaign shoot for their Japan operations late last year.

The American multinational enterprise information technology is a business-focused organization with two divisions: Enterprise Group, which works in servers, storage, networking, consulting and support, and Financial Services. HPE ranked No. 107 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.

It has been an amazing experience working with a full service production company, Twenty First City in Tokyo, while my clients flew in from Oakland and London. I served as the motion director and stills photographer as we traversed Tokyo to photograph different locations, scenarios with multiple talents from day to night in this multi day shoot.

Some confirmed visuals from the project

Few shoots are as enjoyable as being with a crew and clients who are as understanding, professional, and love a good laugh on and off sets. It always feels like magic when that happens.

Thank you.

Stefen Chow

2nd June 2020


Client: Hewlett Packard Enterprise Company

Creative Agency: Image Design Works (IDW)

Production: Twenty First City, Japan

Director/Still Photographer: Stefen Chow

Director of Photography: Nelson Quan

Producer: Kay Ueda, Tak Inoue

1st Assistant: Bruce YK

1st Assistant for Film: Mizuki Nishida

Make Up, Costumes, Styling, Location, Catering, Transport : Twenty First City, Japan

More at

Campaign for KHOS Hotels

I had the privilege working with KHOS Hotels, a new hotel concept by Rosewood Hotel Group on their inaugural hotel launch. KHOS is an upscale hotel brand that aims to seamlessly blend business with lifestyle, drawing inspiration from the energy, art, innovation, creativity, style and dynamism of modern Asia. 

I was commissioned to photograph the official still imagery of the first KHOS hotel, and it has been a wonderful experience working with the Rosewood Hotel Group team from the start to finish.

Thank you. The hotel website can be seen at

More of my hospitality and architecture portfolio can be seen at

Best regards,

Stefen Chow

15th April 2020


Client: Rosewood Hotel Group

Location: KHOS Hotel Langfang

Still Photographer: Stefen Chow

Assistant: Shawn Koh

Retouching: Emma Liao

Corporate ESG Portraits for Denis Group

I was recently commissioned by French Denis Group, the parent company for Ayam Brand to photograph a series of environment portraits for their latest E.S.G (Environment, Social and Governance) report. I had a long working relationship with the 158 year old family owned company, and they have sent me around the world more than once to photograph their corporate facilities, and global advertising campaigns. I grew up with Ayam Brand products: my mother used to make me Ayam sardine sandwiches, and I grew up healthy and strong because of that.

These are some photographs from the assignment. I did a road trip from North to South of Peninsula Malaysia, traveled 4 days, and photographed passionate, happy and caring people.

The Report can be seen online at

Thank you,


6th March 2020


Client: Denis Group

Group Marketing Director: Herve Simon

Still Photographer: Stefen Chow

Assistant: Kuik Yi Ke

Retouching: Stefen Chow

Print and Video Campaign for Nestle

It has been a pleasure working with Nestle Global to launch its newest product line, Nesqino into the Chinese Market.

I worked with clients from Nestle Switzerland, Nestle China with creative direction from Publicis to create a set of lifestyle imagery that embodies the brand values and direction of their product. The project was produced by Getty Images and Feng Studios. The shoot took place in Shanghai.


The campaign has already been launched in China on major online platforms. You can see some of the usage and layouts below.

Nesqino Portfolio.005


Client: Nestle Global, Nestle China

Creative Agency: Publicis Beijing

Production: Getty Images London, Feng Studios Beijing

Director/Still Photographer: Stefen Chow

Director of Photography: Nelson Quan

Producer: Shawn Koh, Zhong Xing

Production Assistant: Ling Ling

1st Assistant: DJ Wang

Retouching: Emma Liao

Video Lighting: Guo Yong Xue and Team

Makeup: Liu and Team

Props: Xie Zhi Ping and Team

Wardrobe: San Jing and Team

Models: Coco, Princilla, Sara, Yanzi, Shi Qing, Chen

More at

The team at the end of the shoot day