I recently photographed an advertising campaign for Zhende, a Chinese company specializing in medical supplies including facemasks. Shot two months ago, and the campaign was just released.
The concept of the campaign is how anyone can be a non professional medical personnel at home, be it a mother, a younger or older partner. I love the thoughtfulness of the campaign, as I am too a partner, a parent at home. I find the campaign very relatable.
This shoot had massive logistics, involving close to 100 people on set, with multiple locations shot in a 4 storey mansion in Shanghai over one long shoot day. This was shot concurrently alongside a TVC production.
I worked with professional actors, and their acting credits are longer than my cv, including the boy in the ad. He has acted in a few movies, and he’s just 8 years old. This is also the first time I used the 100 megapixel medium format Fuji GFX100. What a beautiful camera.
These are some additional photographs shot for their social campaigns, utilising the same models in similar settings.
Agency: Oglivy Shanghai
Production: Gree Productions
Photographer/Director: Stefen Chow
Some of the Equipment Used: Fuji GFX100, Broncolor, Apple Computers, Capture One Pro, Adobe Photoshop, Tethered Tools
While our commissioned projects were put on hold during this second wave, I reached out to various sports athletes in Beijing and we did various shoots at studios, ice skating rinks and outdoor locations. One of them is national sportswoman with a podium finish at the Winter Olympics, another was a X Games champion and all of them were red hot passionate about their sport.
There is also an undeniable vulnerability in these strange times as it was challenging for athletes to train without being hampered by the challenges of the pandemic. I loved making this series; I was a mountaineer and I can appreciate the dedication and sacrifice they put into the sport.
I always approach my personal projects with a purpose to photograph subject matter that I have personal interest in, and I am always pushing what I can do on the technicalities end – Camera, lenses, lighting and ability to translate that into an emotive visual.
Beijing, 6th July 2020
Photographed with the following equipment.
Camera and lenses – Nikon D850
Lenses – Various prime lenses, Nikon 35mm 1.4, 85mm 1.8. Sigma 50mm 1.4
The American multinational enterprise information technology is a business-focused organization with two divisions: Enterprise Group, which works in servers, storage, networking, consulting and support, and Financial Services. HPE ranked No. 107 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
It has been an amazing experience working with a full service production company, Twenty First City in Tokyo, while my clients flew in from Oakland and London. I served as the motion director and stills photographer as we traversed Tokyo to photograph different locations, scenarios with multiple talents from day to night in this multi day shoot.
Few shoots are as enjoyable as being with a crew and clients who are as understanding, professional, and love a good laugh on and off sets. It always feels like magic when that happens.
I had the privilege working with KHOS Hotels, a new hotel concept by Rosewood Hotel Group on their inaugural hotel launch. KHOS is an upscale hotel brand that aims to seamlessly blend business with lifestyle, drawing inspiration from the energy, art, innovation, creativity, style and dynamism of modern Asia.
I was commissioned to photograph the official still imagery of the first KHOS hotel, and it has been a wonderful experience working with the Rosewood Hotel Group team from the start to finish.
I was recently commissioned by French Denis Group, the parent company for Ayam Brand to photograph a series of environment portraits for their latest E.S.G (Environment, Social and Governance) report. I had a long working relationship with the 158 year old family owned company, and they have sent me around the world more than once to photograph their corporate facilities, and global advertising campaigns. I grew up with Ayam Brand products: my mother used to make me Ayam sardine sandwiches, and I grew up healthy and strong because of that.
These are some photographs from the assignment. I did a road trip from North to South of Peninsula Malaysia, traveled 4 days, and photographed passionate, happy and caring people.
It has been a pleasure working with Nestle Global to launch its newest product line, Nesqino into the Chinese Market.
I worked with clients from Nestle Switzerland, Nestle China with creative direction from Publicis to create a set of lifestyle imagery that embodies the brand values and direction of their product. The project was produced by Getty Images and Feng Studios. The shoot took place in Shanghai.
The campaign has already been launched in China on major online platforms. You can see some of the usage and layouts below.