Advertising Campaign for Zhende Medical

I recently photographed an advertising campaign for Zhende, a Chinese company specializing in medical supplies including facemasks. Shot two months ago, and the campaign was just released.

The concept of the campaign is how anyone can be a non professional medical personnel at home, be it a mother, a younger or older partner. I love the thoughtfulness of the campaign, as I am too a partner, a parent at home. I find the campaign very relatable.

This shoot had massive logistics, involving close to 100 people on set, with multiple locations shot in a 4 storey mansion in Shanghai over one long shoot day. This was shot concurrently alongside a TVC production.

I worked with professional actors, and their acting credits are longer than my cv, including the boy in the ad. He has acted in a few movies, and he’s just 8 years old. This is also the first time I used the 100 megapixel medium format Fuji GFX100. What a beautiful camera.

These are some additional photographs shot for their social campaigns, utilising the same models in similar settings.

Credits

  • Client: Zhende
  • Creative
  • Agency: Oglivy Shanghai
  • Production: Gree Productions
  • Photographer/Director: Stefen Chow
  • Some of the Equipment Used: Fuji GFX100, Broncolor, Apple Computers, Capture One Pro, Adobe Photoshop, Tethered Tools

More can be seen at www.stefenchow.com

#fuji #gfx100 #broncolor #captureone

Thank you!

Stefen

Beijing

4th August 2020

Photographing Winter Sportsmen in Summer

While our commissioned projects were put on hold during this second wave, I reached out to various sports athletes in Beijing and we did various shoots at studios, ice skating rinks and outdoor locations. One of them is national sportswoman with a podium finish at the Winter Olympics, another was a X Games champion and all of them were red hot passionate about their sport.

Chadui, 37 is an extreme sportsman, having dabbled in competitive snowboarding, rock climbing, surfing and mountaineering

There is also an undeniable vulnerability in these strange times as it was challenging for athletes to train without being hampered by the challenges of the pandemic. I loved making this series; I was a mountaineer and I can appreciate the dedication and sacrifice they put into the sport. 

Behind the scenes and preparation for a shot done in studio.

I always approach my personal projects with a purpose to photograph subject matter that I have personal interest in, and I am always pushing what I can do on the technicalities end – Camera, lenses, lighting and ability to translate that into an emotive visual.

Thank you,

Stefen

Beijing, 6th July 2020

Photographed with the following equipment.

Camera and lenses – Nikon D850

Lenses – Various prime lenses, Nikon 35mm 1.4, 85mm 1.8. Sigma 50mm 1.4

Lighting – Profoto B10s and A1

Lightstands – Manfrotto

Tripod – Gitzo Tripod

Computer – Apple Laptop with Tethertools cables

Software – Capture 1 Pro, Adobe Lightroom, Adobe Photoshop

First Assistant – Shawn Koh

Producer Assistant – Ling Ling

Campaign for HPE Tokyo

I was commissioned by Hewlett Packard Enterprise Company (commonly referred to as HPE) to do a campaign shoot for their Japan operations late last year.

The American multinational enterprise information technology is a business-focused organization with two divisions: Enterprise Group, which works in servers, storage, networking, consulting and support, and Financial Services. HPE ranked No. 107 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.

It has been an amazing experience working with a full service production company, Twenty First City in Tokyo, while my clients flew in from Oakland and London. I served as the motion director and stills photographer as we traversed Tokyo to photograph different locations, scenarios with multiple talents from day to night in this multi day shoot.

Some confirmed visuals from the project

Few shoots are as enjoyable as being with a crew and clients who are as understanding, professional, and love a good laugh on and off sets. It always feels like magic when that happens.

Thank you.

Stefen Chow

2nd June 2020

Credits

Client: Hewlett Packard Enterprise Company

Creative Agency: Image Design Works (IDW)

Production: Twenty First City, Japan

Director/Still Photographer: Stefen Chow

Director of Photography: Nelson Quan

Producer: Kay Ueda, Tak Inoue

1st Assistant: Bruce YK

1st Assistant for Film: Mizuki Nishida

Make Up, Costumes, Styling, Location, Catering, Transport : Twenty First City, Japan

More at www.stefenchow.com

Campaign for KHOS Hotels

I had the privilege working with KHOS Hotels, a new hotel concept by Rosewood Hotel Group on their inaugural hotel launch. KHOS is an upscale hotel brand that aims to seamlessly blend business with lifestyle, drawing inspiration from the energy, art, innovation, creativity, style and dynamism of modern Asia. 

I was commissioned to photograph the official still imagery of the first KHOS hotel, and it has been a wonderful experience working with the Rosewood Hotel Group team from the start to finish.

Thank you. The hotel website can be seen at https://www.khos.com/en/

More of my hospitality and architecture portfolio can be seen at https://www.stefenchow.com/Portfolio/Spaces/thumbs

Best regards,

Stefen Chow

15th April 2020

Credits

Client: Rosewood Hotel Group

Location: KHOS Hotel Langfang

Still Photographer: Stefen Chow

Assistant: Shawn Koh

Retouching: Emma Liao

Corporate ESG Portraits for Denis Group

I was recently commissioned by French Denis Group, the parent company for Ayam Brand to photograph a series of environment portraits for their latest E.S.G (Environment, Social and Governance) report. I had a long working relationship with the 158 year old family owned company, and they have sent me around the world more than once to photograph their corporate facilities, and global advertising campaigns. I grew up with Ayam Brand products: my mother used to make me Ayam sardine sandwiches, and I grew up healthy and strong because of that.

These are some photographs from the assignment. I did a road trip from North to South of Peninsula Malaysia, traveled 4 days, and photographed passionate, happy and caring people.

The Report can be seen online at http://denisgroup.net/sustainability.html

Thank you,

Stefen

6th March 2020

Credits

Client: Denis Group

Group Marketing Director: Herve Simon

Still Photographer: Stefen Chow

Assistant: Kuik Yi Ke

Retouching: Stefen Chow

Print and Video Campaign for Nestle

It has been a pleasure working with Nestle Global to launch its newest product line, Nesqino into the Chinese Market.

I worked with clients from Nestle Switzerland, Nestle China with creative direction from Publicis to create a set of lifestyle imagery that embodies the brand values and direction of their product. The project was produced by Getty Images and Feng Studios. The shoot took place in Shanghai.

Nesqino_SC_S7_TF_0337
Nesqino_SC_S1_TF_0456
Nesqino_SC_S2_GS_0209
Nesqino_SC_S5_AF_0105

The campaign has already been launched in China on major online platforms. You can see some of the usage and layouts below.

Nesqino Portfolio.005

Credits

Client: Nestle Global, Nestle China

Creative Agency: Publicis Beijing

Production: Getty Images London, Feng Studios Beijing

Director/Still Photographer: Stefen Chow

Director of Photography: Nelson Quan

Producer: Shawn Koh, Zhong Xing

Production Assistant: Ling Ling

1st Assistant: DJ Wang

Retouching: Emma Liao

Video Lighting: Guo Yong Xue and Team

Makeup: Liu and Team

Props: Xie Zhi Ping and Team

Wardrobe: San Jing and Team

Models: Coco, Princilla, Sara, Yanzi, Shi Qing, Chen

More at www.stefenchow.com

Nesqino_SC_GroupShots_Day-3
The team at the end of the shoot day